What is Phoenix (PHB)?

Phoenix Global is a blockchain ecosystem tailored for decentralized application (dApp) development and support. Its native cryptocurrency, PHB, operates on the Neo network. Positioning itself as the driving force behind the next wave of consumer applications, Phoenix Global emphasizes enhanced privacy, interactivity, and connectivity. 

The platform is architected with both consumers and businesses in mind, serving as an enterprise-grade blockchain solution primed for agile and scalable consumer applications.

How does Phoenix function?

Functioning as a cryptocurrency built on NEO's blockchain, often dubbed China's Ethereum, Phoenix Global offers a comprehensive suite of solutions catering to various industries. These solutions encompass marketing, customer relationship management (CRM), consumer data management, customer experience enhancement, and artificial intelligence integration. 

With the ongoing evolution of blockchain and decentralized technologies, Phoenix Global stands poised to address the needs of diverse industries, including retail, financial services, automotive, travel, and consumer internet, delivering robust solutions for their respective challenges.

Who are the founders of Phoenix?

Established in 2020 through a collaboration between Phoenix Global, APEX Network, and Red Pulse, the latter having transitioned from the PHX token to the PHB Coin, originally founded in 2015. Led by CEO Jonathan Ha, the company operates with a longstanding presence, particularly Red Pulse China, founded in Hong Kong.

What are the use cases of Phoenix?

• Enhance customer AI-scoring models in Financial Services while prioritizing data privacy.

• Improve decentralization and interaction in current Consumer IoT applications.

• Boost computational and analytical capabilities on-chain for existing blockchain applications in Supply Chain management.

• Develop intelligent personal health applications in the health-tech sector, integrating data-driven customization and analytical functionalities.

• Empower Web3 Gaming with AI functionalities, such as leveraging rapid-reacting reinforcement learning models.

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