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Market Cap
₹ 844.65 K 0.0000%
Circulating Supply
2983810000
Max Supply
--
Volume
₹ 2.28 K
All Time High :
₹ 1.26
All Time Low :
₹ 0
Price change in 24H :
₹ 1.0E-5
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24H Low :
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Lovely Inu (LOVELY), later rebranded Lovely Finance, is a BNB Chain and Ethereum meme-and-DeFi token fair-launched in 2021. It built an ecosystem including Lovely Swap (a multi-chain AMM), Lovely Wallet, Lovely Chain, Lovely Launchpad and a contract audit service. In mid-2024 the project merged 75 trillion LOVELY and 300 million Lovely Swap Tokens into a single new 10 billion supply token on Ethereum, at a conversion ratio of 1 old LOVELY = 0.00000325 new LOVELY. As of September 2026 the project appears effectively dormant: CoinGecko reports LOVELY has stopped trading on all listed exchanges, market capitalisation is reported between roughly $9,000 and $38,000 across sources, and 24-hour volume is at or near zero.
This article does not open with a price chart, because the more important fact is the trading status.
CoinGecko currently reports that LOVELY tokens have stopped trading on all exchanges listed on its platform, with a 24-hour volume of $1.47 and a market capitalisation of approximately $9,254 ranked around #10,040.
CoinMarketCap's page for Lovely Finance [New] shows a live price of $0 and 24-hour volume of $0. Its page for Lovely Finance [Old] shows $0 volume against a market cap near $38,280.
MEXC lists the token as "Unlisted." Coinbase's page for the old token shows a market capitalisation of $1.76.
What this means practically. If you hold LOVELY, you may find there is no venue with meaningful liquidity to exit. This is not a statement about the project's intentions or the quality of what it built, it is a statement about observable market conditions. Anyone researching LOVELY as a purchase should understand that entering a position may be considerably easier than leaving one.
If you hold old-contract LOVELY, the migration section below is the part of this article you need.
The naming situation around this token is among the most confused in crypto, and it causes real errors.
Across major data providers you will find:
Lovely Inu Finance (LOVELY) — CoinGecko listing
Lovely Finance [Old] (LOVELY) — the pre-migration contract
Lovely Finance [New] (LOVELY) — the post-migration contract
Lovely Inu Finance (LOVELYV1) — CoinDesk listing
Baby Lovely Inu — a separate, unrelated BSC token that launched around Valentine's Day 2022 with its own liquidity-generation and yield-farming design
Reported all-time highs across these listings range from $0.01501 to $5,748.16. That range is not a disagreement about market history, it is an artifact of the redenomination. When a token's supply is compressed from 75 trillion to 10 billion, historical per-unit prices restated against the new supply produce enormous numbers with no economic meaning.
Practical rule: never rely on a LOVELY price, market cap or all-time-high figure without first confirming which listing it refers to and whether it is pre- or post-migration. Verify the contract address before any transaction.
Lovely Inu fair launched in 2021 on BNB Chain as a community-focused meme token "fully decentralized and owned by its community," with holder rewards, in the Shiba Inu and Dogecoin mould that dominated that year.
What distinguished it from the hundreds of other dog tokens of 2021 was that it attempted to build actual infrastructure rather than remain purely a meme. Over time it rebranded to Lovely Finance and assembled a product suite.
Lovely Swap — a decentralized exchange and automated market maker, later deployed as Lovely V3 Swap, a non-custodial AMM implemented across multiple chains. It removed intermediaries from token trading and supported yield farming, with users creating LP tokens from asset pairs and staking them to Lovely Swap farms.
Lovely Wallet — a self-custodial wallet for storing digital assets, with peer-to-peer transaction features.
Lovely Chain — the project's own blockchain infrastructure layer, positioned as scalable and efficient.
Lovely Launchpad — an incubation platform for new Web3 projects, running Initial Launchpad Offerings (ILOs). LOVELY holders could exchange tokens for unreleased BEP-20 tokens at a fixed rate during each ILO period, giving the community early access while letting new projects raise seed capital.
Inspector Lovely — a smart contract audit service, an unusual addition for a meme-origin project.
Lovely Swap Token (LST) — a second token with a 300 million supply, tied to the DEX.
Lovely Finance was developed by LF Labs and registered as a legal entity in Panama and other jurisdictions, with the project describing a commitment to regulatory compliance and transparency.
This is more corporate structure than most 2021 meme tokens ever acquired. Whether it translated into operational durability is a separate question, and the current market data suggests it did not.
This is the single most consequential event in the project's history and the source of most current confusion.
In alignment with its roadmap, the project announced in Q2 2024 that it would consolidate its two-token structure into one. The stated aim was to streamline operations and provide a cohesive foundation for growth.
The merge combined:
75 trillion Lovely Inu (LOVELY) tokens
300 million Lovely Swap Token (LST) tokens
Into a single native token:
Total supply: 10,000,000,000 LOVELY
Decimals: 18
Network: Ethereum
The announcement stated the merge would be calculated on a basis of $7.5 million market capitalisation for LOVELY and $300 million for LST.
1 old LOVELY = 0.00000325 new LOVELY.
To make that concrete, using WazirX's own published example: a holder of 1,000,000 old LOVELY received 3.25 new LOVELY.
This ratio is the single most important number in this article for existing holders. It is a redenomination, not a loss in itself, the compression of supply is matched by a proportional increase in per-token price. But it does mean that anyone comparing a pre-merge price to a post-merge price without adjusting for the ratio will reach nonsensical conclusions, which is exactly what has happened across the price-prediction sites still publishing LOVELY forecasts.
For centralized exchange holders: tokens were converted automatically. Named exchange partners in the merge announcement included HTX, MEXC, Gate.io, BitMart, Bitget, LBank, WazirX and AscendEX. WazirX completed its swap and distributed new tokens to eligible users, noting that old LOVELY tokens are no longer supported.
For self-custody holders — MetaMask, Trust Wallet and similar, the process required using the official bridge or swap tool provided on the Lovely Finance website. Lovely Finance was supported on the Wormhole bridge, allowing transfers across Ethereum, BNB Chain, Polygon and Base.
Roughly 91,740 addresses still hold the old contract. Some of those are likely abandoned wallets and dust. But some are not.
If you are among them, three things matter:
Old tokens are no longer supported by exchanges that completed the swap
The official migration path ran through the project's own website tooling, and if that infrastructure is no longer maintained, the swap route may not function
Only official links should ever be used. Dormant projects with stranded holders are a prime target for fake "migration" sites that drain wallets, a pattern seen repeatedly across crypto
Verify any migration URL against the project's official channels before connecting a wallet. If the official tooling is unavailable, contact the project directly rather than trusting a third-party site offering to help.
Total supply: 10,000,000,000 LOVELY
Decimals: 18
Primary network: Ethereum, with BNB Chain presence
Circulating supply (reported): approximately 3 billion
FDV (reported): approximately $31,014
Total supply: approximately 74.99 trillion LOVELY
Self-reported circulating: approximately 69.74 trillion
BSC contract: 0x9e24415d1e549ebc626a13a482bb117a2b43e9cf
The project's whitepaper published a tiered revenue split that changed by year, an unusual and genuinely interesting design:
Two observations. First, the consistent 20% allocation to charity across all three periods is notable, few projects hard-code charitable giving into their revenue model at all, let alone at that proportion.
Second, the 2026-onward schedule shifts substantially toward the team, from 0% to 30%, while reducing the holder share from 40% to 15%. That is a significant reallocation away from holders, and it was published well in advance rather than introduced quietly.
An important caveat: the whitepaper page carrying these figures was last updated approximately two years ago. Whether this schedule was ever implemented as written and whether meaningful revenue existed to distribute cannot be verified from public sources.
The project also operated Inspector Lovely, its own smart contract audit service, which is somewhat unusual positioning for a project carrying a modest third-party security rating itself.
No major exploit, hack or rug pull has been publicly reported against Lovely Finance. The decline appears to be one of attrition and abandonment rather than a discrete security failure. That distinction matters: this is not a project accused of stealing from its holders, and no such allegation appears in the public record.
2021 — Fair launch on BNB Chain during the peak of the meme token cycle. Community grows rapidly.
February 2022 — The broader "Lovely" theme peaks around Valentine's Day, with the separate Baby Lovely Inu token drawing mainstream financial press coverage for outperforming Dogecoin and Shiba Inu during that window.
2022–2023 — Ecosystem buildout: Lovely Swap, Lovely Wallet, Lovely Chain, Lovely Launchpad and Inspector Lovely. Registration in Panama. Listings across HTX, MEXC, Gate.io, BitMart, Bitget, LBank, WazirX and AscendEX.
Q2 2024 — The token merge is announced by LF Labs and executed. 75 trillion LOVELY and 300 million LST consolidate into 10 billion new LOVELY on Ethereum. Exchanges complete automatic conversion for custodial holders. Wormhole bridge support enables transfers across Ethereum, BNB Chain, Polygon and Base.
23 October 2025 — The old token records an all-time low against its restated supply basis.
2026 — Activity fades. Volume declines toward zero across venues.
Late August / early September 2026 — CoinGecko records that LOVELY has stopped trading on all exchanges listed on its platform.
11 September 2026 — Market capitalisation reported between approximately $9,254 and $38,280 depending on which listing is consulted. Volume at or near zero. MEXC shows the token as unlisted. CoinMarketCap's new-contract page reports a $0 price.
These figures do not reconcile, and that in itself is the signal. When market data providers disagree by orders of magnitude and report near-zero volume, it means there is no functioning price discovery. There is no market, so there is no price only stale last-recorded values being carried forward by different methodologies.
For anyone researching what the project actually did, here is the observable record.
Fair launch positioning. No presale, no VC allocation, community ownership framing. In 2021 this was genuine differentiation and it built an early holder base approaching six figures.
The Valentine's Day angle. A love-themed token in a market full of dogs and frogs was memorable branding, and the calendar gave it an annual promotional moment that most meme tokens lack.
Ecosystem expansion as credibility marketing. Each product launch Swap, Wallet, Chain, Launchpad, Inspector was positioned as evidence the project was more than a meme. Building an audit service was an especially pointed signal.
ILO launchpad offerings. Giving LOVELY holders fixed-rate early access to new BEP-20 token launches created recurring reasons to hold rather than trade.
Exchange listing announcements. The eight named exchange partners represented genuine distribution, and each listing was promoted as expanded access.
Charity allocation. A hard-coded 20% of revenue to charity across every tokenomics period was a real differentiator in a category not known for it.
The merge as a reset narrative. The 2024 consolidation was framed as maturation moving from a 75 trillion meme supply to a 10 billion utility token on Ethereum, with Wormhole multi-chain support.
Panama registration. Positioned as regulatory seriousness at a time when most meme projects had no legal entity at all.
What the project genuinely built: a multi-chain AMM, a self-custodial wallet, a launchpad running real ILOs, an audit service, a corporate structure in a real jurisdiction, listings on eight named exchanges, a holder base near 92,000 addresses, and a tokenomics model that allocated 20% of revenue to charity throughout. That is substantially more than the overwhelming majority of 2021 meme tokens ever attempted.
What has happened: trading has effectively ceased. Market capitalisation is measured in tens of thousands of dollars against reported all-time highs that, however they are restated, represent a drawdown of essentially 100%. The whitepaper has not been updated in approximately two years. The 2026 tokenomics schedule shifted 30% of revenue to the team at a point when revenue appears not to exist.
No evidence of fraud. There is no reported hack, no rug pull, no exploit, and no regulatory action in the public record. This reads as a project that ran out of momentum, users and capital, the ordinary fate of the great majority of 2021-cycle tokens rather than one that defrauded anyone.
For holders, the practical position: if you hold post-merge LOVELY, there is currently no liquid venue to exit through. If you hold pre-merge LOVELY, your priority is establishing whether the official migration route still functions, using only official channels.
For anyone considering a purchase: a token with zero volume and a five-figure market capitalisation is not an investment thesis. It is an asset you may not be able to sell. This is not financial advice.
A community-focused meme-and-DeFi token fair-launched in 2021 on BNB Chain, later rebranded Lovely Finance. Its ecosystem included Lovely Swap (a multi-chain AMM), Lovely Wallet, Lovely Chain, Lovely Launchpad and the Inspector Lovely audit service.
Effectively, yes, in trading terms. CoinGecko reports LOVELY has stopped trading on all exchanges listed on its platform, CoinMarketCap shows the post-migration token at $0 price and $0 volume, and MEXC lists it as unlisted. Market capitalisation is reported in the tens of thousands of dollars.
There was no single failure event. The project executed a token merge in Q2 2024, consolidating 75 trillion LOVELY and 300 million LST into a new 10 billion supply token on Ethereum. Activity then declined through 2025 and 2026 until trading effectively ceased. No hack, exploit or rug pull has been publicly reported.
1 old LOVELY = 0.00000325 new LOVELY. A holder of 1,000,000 old tokens received 3.25 new tokens.
Holders on centralized exchanges that participated had tokens converted automatically, WazirX, for example, completed its swap and distributed new tokens. Self-custody holders needed to use the official bridge or swap tool on the Lovely Finance website. Use only official links. If the official tooling is no longer maintained, contact the project directly rather than trusting any third-party migration site.
No. Exchanges that completed the swap, including WazirX, have stated old LOVELY tokens are no longer supported.
Two reasons. First, there are at least four separate LOVELY listings across data providers (Lovely Inu Finance, Lovely Finance [Old], Lovely Finance [New], LOVELYV1), plus the unrelated Baby Lovely Inu. Second, with volume at or near zero there is no active price discovery, so providers carry forward stale last-recorded values using different methodologies.
The token's supply was compressed from roughly 75 trillion to 10 billion in the 2024 merge. Historical per-unit prices restated against the smaller supply produce very large numbers with no economic meaning. Always check which listing and which supply basis a figure refers to.
No. Baby Lovely Inu is a separate BSC token that launched around Valentine's Day 2022 with its own liquidity-generation and yield-farming design. It is not the same project.
The ecosystem's decentralized exchange and yield farming platform, later deployed as Lovely V3 Swap, a non-custodial automated market maker implemented across multiple chains, allowing BEP-20 swaps and LP staking.
An incubation platform running Initial Launchpad Offerings (ILOs), where LOVELY holders could exchange tokens for unreleased BEP-20 tokens at a fixed rate while new projects raised seed capital.
LF Labs, with the project registered as a legal entity in Panama and other jurisdictions.
No Lovely Inu or Lovely Finance foundation has been identified. The project operates through LF Labs. Treat any entity presenting itself as an official LOVELY foundation with caution dormant projects are frequently impersonated.
No fraud allegation appears in the public record. There is no reported hack, exploit, rug pull or regulatory action. The project built and shipped real products and maintained a corporate structure. Its decline appears to be attrition rather than misconduct which is small comfort to holders, but it is a materially different situation from a project accused of theft.
3.9.
The published tokenomics allocated 20% of revenue to charity across every period from 2024 onward, an unusually high and consistently maintained commitment for the category.
Some venues may show a listing, but with volume at or near zero, any purchase carries severe liquidity risk. You may be unable to sell. Verify the contract address and check actual order book depth before considering any transaction.
Determine which contract you hold. If it is the old contract, investigate whether the official migration route still functions, using only official channels. If it is the new contract, be aware that no liquid exit venue currently appears to exist. In either case, revoke any outstanding token approvals you no longer need, and treat unsolicited "migration help" as hostile until proven otherwise.
