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Verasity Price (VRA)

₹ 0.7360000000 4.35 %

Low : ₹ 0.6349 High : ₹ 0.6946

Market Cap

₹6.92 B

3.8059 %

All Time High : ₹6.4600

All Time Low : ₹0.1446

Volume

₹1.14 B

Circulating Supply 10001400000
Max Supply 100001381139

Veracity (VRA) Price Live Chart

Veracity (VRA)

Verasity is a transparent ecosystem aimed at combating advertising fraud, granting unrestricted access to infrastructure for both publishers and advertisers, and incentivizing users to view video content. Additionally, it offers payment options and a rewarding staking system ensuring a guaranteed 15% yield until April 2024.


What is Verasity (VRA)?

Focused specifically on esports, Verasity operates as a video and gaming platform centered on user attention. It operates on the Ethereum blockchain and aims to address issues within the current advertising model. RJ Mark, an experienced tech developer with over 25 years in hardware and software, founded Verasity in 2018. 

The platform intends to integrate with video giants like YouTube and Vimeo, offering crypto rewards to viewers and establishing a fairer revenue system for these platforms.

Verasity's primary goal is combating ad fraud. Utilizing patented Proof of View (PoV) technology, Verasity aims to eradicate the widespread scams affecting digital advertising within esports networks. Brands suffer significant losses due to fraudulent practices employing bots and other manipulative tactics to inflate views. Unlike trading bots that can execute a user's strategy safely, ad bots cause harm and disruption to a platform.

Moreover, Verasity has devised a strong NFT (non-fungible token) authentication chain to counter fraud by establishing blockchain-based ownership of esports assets. The platform aims to leverage the NFT surge in the crypto space to provide value to esports enthusiasts worldwide.

VRA serves as Verasity's native token, offering convenience for staking, earning, and spending within the Verasity ecosystem. Viewers can easily earn VRA by watching video content and ads, boosting engagement and subsequently increasing revenue for video platforms. Initially an ERC-20 token, VRA has evolved into an ERC-777 token, equipped with improved smart contract compatibility, and is available for trading on various cryptocurrency exchanges.


Founders & Team

The Verasity team comprises nearly 50 individuals, encompassing developers and community managers. Details about the Verasity executive team can be accessed at: https://verasity.io/about.

R J Mark, the CEO of Verasity, initiated the founding of the company. The leadership at Verasity consists of seasoned blockchain professionals, marketing specialists, advertising industry veterans, as well as experienced product owners and developers.

Since its inception, Verasity has experienced substantial growth, emphasizing the recruitment of top-tier talent. Most of the senior leadership team is situated in London, UK, reflecting the project's focus.


How VeraViews Operates

Brands or agencies kickstart a VeraViews ad campaign by depositing VRA tokens into the VeraWallet, establishing an escrow pool that compensates publishers and rewards participating viewers.

Viewers engage with the ads, and PoV collects real-time statistics for analysis. Each legitimate ad view recorded on the blockchain unlocks the escrow pool, distributing VRA tokens to the publishers and viewers.

In this manner, VeraViews ensures that brands and sponsors only pay for verified and authentic ad engagement, creators and publishers receive timely compensation, and viewers are incentivized to watch ads.


What Sets Verasity Apart?

Verasity distinguishes itself through a unique approach to combatting fraud in the ad tech sector, employing a strategic synergy between VeraViews and Proof of View (PoV) technology. Both elements collaborate to benefit all three parties involved in the video streaming platform—advertisers, creators, and viewers.

VeraViews operates as a blockchain-based ad-tech stack utilizing off-chain and on-chain components to ensure video ads reach genuine users. Meanwhile, Proof of View (PoV) stands as a patented system that securely verifies audience views, recording metrics on an immutable public blockchain.

Leveraging PoV technology, VeraViews confidently discerns whether a bot or a human is viewing an ad based on real-time viewer behavior. Typically, any suspicious views necessitated detailed fraud analysis, causing delays in payments to advertisers that could take months.


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Verasity news

16 hours 56 minutes 8 seconds ago

Verasity Price Prediction 2024, 2025, 2030: Will VRA Price Go Up?

Verasity (VRA) is one such unique project that supports a unique patented “Proof-of-View” consensus mechanism. Via this, it intends to resolve the NFT fraud and challenges of video streaming.

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