• Highstreet
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Highstreet Price (HIGH)

₹ 264.1440000000 -4.16 %

Low : ₹ 0.0000 High : ₹ 0.0000

Market Cap


0.0000 %

All Time High : ₹0.0000

All Time Low : ₹0.0000



Circulating Supply 0
Max Supply --

Highstreet (HIGH) Price Live Chart

Highstreet (HIGH)

HIGH Token (Highstreet) functions as the native token within a decentralized commerce-oriented metaverse that integrates virtual reality (VR) capabilities. This metaverse introduces a bidirectional currency flow between physical and virtual realms, while also introducing a novel marketplace where in-game items can be exchanged for tangible real-world products. Engaging in gameplay within the metaverse allows users to explore the virtual world, battle creatures, and complete missions, all while acquiring items that hold both digital and real-life value.

The project's ambition extends to revolutionizing the retail landscape by offering an intuitive, secure, and enjoyable method for online purchases.

In addition to HIGH, the metaverse incorporates another utility token named STREET, attainable by accomplishing various in-game tasks. HIGH is weighted toward governance, granting gamers the ability to influence significant decisions on the platform, earn rewards through staking, and purchase items from the marketplace. STREET serves as the primary in-game currency, facilitating transactions for in-game goods such as armor, weapons, travel tickets, and accommodations. HIGH is utilized for property taxation and can also be earned by participating in special metaverse events.

The token was introduced in October 2021, and the game is currently undergoing private alpha testing, with public beta testing anticipated by the end of the same year. The Highstreet market is already accessible via web browsers.


Highstreet (HIGH) underwent a rebranding process from LumiereVR, an established computer vision company formed in 2015. LumiereVR initially focused on enhancing the retail experience through the integration of virtual reality (VR) technology. The co-founders behind both LumiereVR and Highstreet are Travis Wu and Jenny Guo.

Travis Wu possesses significant expertise in software development and holds a strong interest in blockchain technology. He boasts a VR background and pursued studies in entrepreneurship at Draper University in San Mateo, California, as well as computer science at Queen's University in Ontario, Canada.

Jenny Guo pursued electronic art and political studies during her education at Bard College in Annandale-on-Hudson, New York. She furthered her studies in creative production at Columbia University in New York. Guo is an accomplished VR film producer, acclaimed art collector, and thriving entrepreneur. She also possesses a rich history in facilitating art transactions between China and the United States.

What makes it unique?

Highstreet (HIGH) operates as a Massively Multiplayer Online Role-Playing Game (MMORPG) that blurs the lines between physical and virtual realms. The platform employs ERC-721 non-fungible tokens (NFTs) to represent in-game items, which are split into two distinct fractions. Acquiring the digital fraction grants players access to using the item within the metaverse while purchasing the entire NFT also grants the real-world counterpart of the item.

The project emphasizes the legitimacy of products available on its marketplace. The gamified marketplace employs an authentication process that ensures only credible and trustworthy sellers are eligible to participate.

Highstreet (HIGH) incorporates bonding curves, mathematical functions that link an asset's price to its supply, to establish liquidity for buyers and automated price discovery for sellers.

Given the current dominance of video games in the entertainment industry, especially among younger audiences, establishing an in-game presence allows brands to tap into a broader consumer market. While Highstreet (HIGH) presently predominantly showcases limited edition products from upscale brands, the platform actively encourages both startup and established companies to apply for launching their creations.

Network security

HIGH is an ERC-20 standard token, which means it adheres to a set of rules and protocols defined by the Ethereum blockchain. ERC-20 tokens are widely used and recognized within the Ethereum ecosystem, and they have become the de facto standard for creating fungible tokens on the Ethereum blockchain.

Interoperability: Being an ERC-20 token allows HIGH to seamlessly interact with other tokens, decentralized applications (DApps), and platforms that are built on the Ethereum blockchain. This interoperability enhances the token's usability and accessibility within the broader Ethereum ecosystem.

Smart Contracts: ERC-20 tokens are implemented as smart contracts on the Ethereum blockchain. These smart contracts define the token's functionality, including its transferability, supply, and other features. The HIGH token smart contract governs how HIGH tokens can be created, transferred, and managed.

Compatibility: Since ERC-20 tokens follow a standardized set of rules, they can be easily integrated into various wallets, exchanges, and other platforms that support ERC-20 tokens. This compatibility ensures that HIGH can be stored, traded, and utilized across a wide range of services.

Decimals: ERC-20 tokens include a decimal parameter, which determines the divisibility of the token. In the case of HIGH, the decimal parameter defines how many decimal places the token can be divided into. This allows for precise and flexible value representation.

Token Wallets: Users can store HIGH tokens in any Ethereum wallet that supports ERC-20 tokens. These wallets include both hardware wallets and software wallets, providing users with various options for securely managing their HIGH tokens.

Token Standards: ERC-20 tokens follow specific standards, such as the functions balanceOf, transfer, and approve, which are defined in the ERC-20 standard. These functions enable token holders to check their balance, transfer tokens to others, and grant approval for third-party applications to interact with their tokens.

Decentralized Exchanges: ERC-20 tokens can be traded on decentralized exchanges (DEXs) that operate on the Ethereum blockchain. This facilitates the trading of HIGH tokens without the need for a central intermediary.

Recent developments

Highstreet has recently made a significant announcement regarding the integration of Apple's VisionPro headset. This integration is anticipated to play a crucial role in accelerating the adoption of Web3 technologies. The VisionPro headset is designed for spatial computing, effectively merging digital and physical realms, which aligns with Apple's reputation for seamlessly incorporating advanced technology.

Highstreet's perspective is that the combination of VisionPro's capabilities with features like NFTs (non-fungible tokens), AI (artificial intelligence), and mixed reality will not only hasten the adoption of Web3 concepts but also transform the way users interact with technology. By integrating VisionPro into their platform, Highstreet envisions a broader audience engaging with the metaverse, where physical and digital worlds converge.

This move is seen as a step toward bringing decentralized technology closer to everyday users, unlocking a multitude of new possibilities. While reactions from the market have been mixed, it's undeniable that Apple's VisionPro headset represents a significant advancement towards a future where the boundaries between digital and physical realities become increasingly seamless.

Future developments

Not available









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